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• Is that it then? - Not quite. Once you have your site available you should publicise its existence, on letter heads, advertisements, business cards, vehicles, and any other media which you control. It is essential that your normal means of communication explain your new one. Your designer should submit your new site to the major search engines, and, when people find your site, they should be able to see how to contact you using traditional means of communication. They should also be able to see how to contact you via e-mail! Once you have your web-site available you must remember to check your e-mails regularly, or you could lose business.
• So is that really it? - Well it might be for now, but what of the future? If you begin to get calls from people via the web-site you may have to consider its content, size, usability, whether you want to move to running a shop on-line. More likely, you will begin to use the internet more in your own activities, with ordering goods on-line, checking the availability of tickets at the cinema, for example. But that may not necessarily be the end. Have you considered an intranet?
• An intranet? As any business develops, no one person can hold all information available, and every person in that business cannot each hold all the information available. It is then that an intranet can be helpful. It is like the world wide web, but for your business only, run on your computers only. Choose one, which will hold all your information - e.g. standard forms, contracts, product details, procedure notes, minutes of board meetings etc - and create an internal web-site, which staff can access at will. Everyone will have access to the most recent set of performance figures, policies or forms via a link to your central computer. It is easy to update the whole company because you do it only once ... If you want to discuss this, contact us.
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